Publicity
SELECTED CHRONOLOGICAL PUBLICITY
27th February 2023
Addicted Art Gallery: Sarah J. & Sally A. Edwards: The Beat Goes On, Hip Hop Through The Lens
26th September 2022
1st March 2021
GQ Magazine, 'Ten Coolest Things To Do From Home Right Now.'
24th October 2018
Placebo talk 20 years of ‘Without You I’m Nothing’, Bowie and their ‘experimental’ new album
12th October 2018
NME.COM Here’s What The Sisters From Placebo’s ‘Without You I’m Nothing’ Look Like Today
October 2018
Sally and Sarah feature on the cover of Placebo’s iconic ‘Without You I’m Nothing’ album sleeve. The band celebrated their anniversary with a dedicated website and film featuring Stefan Olsdal, Sally and Sarah
29th September 2014
Complex: BLAG magazine Capsule Collection
25th September 2013
Metro: Life & Style Cover with Sally and Sarah. Writer Arwa Haider
“Identical twin Sarah and Sally Edwards have been the independent identities behind BLAG magazine for an impressive 21 years.”
“...but BLAG’s attitude hasn’t faded: the sisters still co-direct, shoot and write all the content, presenting an unusually intimate on high-profile personalities.”
“While BLAG’s feature stars command the spotlight (previous issues have included exclusive pieces with musicians from Beastie Boys, Chuck D, Amy Winehouse to Hollywood actors Adrien Brody and Cillian Murphy), the sisters’ personalities drive its vision.”
23rd December 2012
The Observer, The New Review & The Guardian
Cover story by Sarah J. Edwards, Obituary for Adam Yauch
“Adam Yauch was a very gentle, kind-spirited and big-hearted human being and he was one of my dearest friends.”
Credit: Courtesy of Guardian News & Media Ltd
31st August 2021
Huffington Post: BLAG - The Longstanding, Revered, Cutting-Edge British Magazine Turns 20
2010-2011
CoolBrands - Sarah J. Edwards Expert Board Member
4th October 2007
MediaGuardian Changing Advertising Summit
Advertiser-funded content and advertorial models. Is this the future of advertising?
Speaker: Sarah J. Edwards
Credit: Courtesy of Guardian News & Media Ltd
December 2006
Digital Photo Pro. Editor: Terry Hope
Main Feature: “Big in BLAG: Sarah J. Edwards on shooting for the ultimate style mag.”
24th November 2006
British Vogue. Editor: Alexandra Shulman
“You seem to have persuaded some interesting people to feature in the magazine which is never easy.”
25th September 2006
The Guardian. Writer: Matt Keating
“Unlike other style magazines, BLAG is self-consciously pop rather than underground. Interviews tend to be Q&A and conversational. And although it is a well put together glossy, the magazine has retained the fun voice of its origins.”
Credit: Courtesy of Guardian News & Media Ltd
Used as part of Open License: http://syndication.theguardian.com/open-licence-terms/
13th March 2006
The Independent. Writer: Arwa Haider
March, 2006
Nicholas Coleridge, Conde Nast
“It manages to be highbrow, lowbrow, edgy and cultured all at the same time. Clever.”
November 2005
Computer Arts Projects Magazine.
“BLAG Magazine is one of those titles which just oozes cool. Created by British twins Sally A. Edwards and Sarah J. Edwards, it covers an eclectic mix of fashion, music and design.”
October 2005
MdN Magazine (Japan)
One page article on Sally A. Edwards and her Design & Art Direction of BLAG Magazine.
23rd January 2003
The Independent. Pandora in America. Writer: David Usbourne
January 2002
An An Magazine (Japan)
BLAG, Sally & Sarah BTS feature and photography
Volume 3. Issue 10, circa 2002
Tank Magazine
Guest Contribution GZA by Sarah J. Edwards
15th May 2000
The Voice. Writer Derek A. Bardowell
Profile on Slum Village including story about their performance at the BLAG book launch sponsored by Levi’s.
April 2000
Nylon Magazine. Writer Gloria M. Wong
“BLAG captures perfectly hip hop’s energy, feeling as organic as the music it celebrates. With unusual interviews, round-the-world photoessays, and smart clean design. It’s a party in a book.”
March 2000
Blvd. Magazine (Netherlands)
Profile on BLAG book release
December 1999
Sleaze Nation. Writer: Wendy Levy
On the BLAG book.
“Refreshing.”
11th December 1999
Echoes. Writer: Tee Max
“BLAG has achieved cult status around the world. The cutting edge mag has fans in Japan, much of Europe and a number of people in the States. In fact Vibe magazine is said to be very impressed by their exploits. Not bad for two twins from Devon.”
Summer 1998
Time Out Student Guide. Writer Kate Miller
“A stylish hip-hop magazine. The well-written interviews have a very clean, fresh style and are accompanied by some better-than-your-average-indie-mag photographs.”
“They’re alone in the business in approaching these stereotypically tough rap guys and bringing out their softer side - something usually achieved by the girls’ disarming sense of humour.”
5th - 11th January 1998
The Big Issue
Sally photographed by Steve Double for the cover
Issue 4, 1997
GQ Japan
Sally and Sarah Photographed by J.P Masclet for London Calling, ‘Britain Is Back’ profile on creative Londoners.
Autumn/Winter 1997
Exposure Magazine
Interview and shoots with Sally and Sarah
Issue 12, Summer 1995
Dazed & Confused
Sally and Sarah Photographed by Rankin for ‘Accept No Imitations’ portrait story
Photography by permission of Rankin.
Summer 1995
Xperiment Magazine
Sally and Sarah photo shoot
Issue 11, Spring 1995
Dazed & Confused. Writer Claude Grunitsky, Photographer Rankin
“Sally and Sarah Edwards publish BLAG magazine. Here, “publish” means write, edit, design, print and distribute. They even shoot their own pictures and model some of the clothes.“
Photography and excerpt by permission of Rankin.
26th March 1995
The Independent. Writer Andrew Tuck
How To Get Ahead In Micro Publishing
6th - 12th March 1995
The Big Issue
Jefferson Hack wears BLAG T-Shirt for his cover
Autumn 1994
G Spot Magazine.
“BLAG magazine takes the concept of DIY publishing to new extremes. The editors, Sarah and Sally not only write and edit and design the magazine, they even model in the fashion pages!”
Issue 131, Spring 1994
i-D Magazine ‘The US Issue: Kate Moss & Naomi Campbell Cover.”
Design Assistant: Sally Edwards
SPECIAL PROJECTS
3rd August 2014
The Sunday Times. Writer Claudia Croft
News report on BLAG collection at Selfridges, London.
18th July 2014
Metro. Writer Andrei Harmsworth
News report on BLAG collection launch at Hotel Cafe Royal for Selfridges, London.
17th July 2014
London Evening Standard. Edited by Jo Lo Dico
News report on BLAG collection launch at Hotel Cafe Royal for Selfridges, London.